Intergrated Marketing




Citigroups Mission Statement

Citi works tirelessly to serve individuals, communities, institutions and nations. With 200 years of experience meeting the world's toughest challenges and seizing its greatest opportunities, we strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible. An institution connecting over 1,000 cities, 160 countries and millions of people, we are your global bank; we are Citi.

  • Generating long-term profitability and growth from Citicorp, which comprises our core franchise

  • Managing and optimizing the assets and businesses within Citi Holdings
Citigroup's marketing strategies consist of many different ways dealing with finances, whethers its saving's accounts or people investing in the company. The biggest marketing strategy or Citi is definitely its credit card services that it lends to the public. They offer credit cards for students, businesses and also cash back and savings cards. Citi also connects with its consumers through social media websites such as Facebook and Twitter. Citi also has a cellular phone app to pay your bills on or you can do it on their website.

Citigroup Proxy Statement:

http://www.citigroup.com/citi/investor/quarterly/2012/ar12cp.pdf


Citigroup 10K:

http://www.sec.gov/Archives/edgar/data/831001/000120677412000799/citigroup_10k.htm



Personal Productions



In the near future I plan on opening up my very own production studio ‘Personal Productions geared towards the composition of musical productions. The production studio will aim to please recording artist, film agencies, television agencies and any company requiring the mixing and mastering of their audio for commercial usage. The demographic that my business will tap in to will be that of both men and women ages 18+. In a sense the business would be targeting a mass market (worldwide) of people that are looking to get their audio segments tailored to their preference.

The business will look to suit the needs of singular people as well as major businesses, with the marketing scheme of letting people personalize their own sound. The production studio will consists of engineers that will be hired to help people coming in to the studio with the equipment and shaping their vision they have for the sound they’re looking for.  The positions needed for the studio will consist of the studio manager, the studio master technician, the studio IT technician and the sound engineer.  The production studio will be the artists second home in a sense, which should be treated with respect and left with the upmost cleanliness and organization.

Marketing will consist of social media sites and the company convergence site, which will all offer deals/money off upon arriving at the studio. Also cards will be given out that keep track of how many times that certain customer visited the studio and when they have visited at least 10 times they will receive five free hours of studio time.
The stages of work each product will go through will deal with pre-production, recording and post production (mixing, editing, mastering, distribution, etc.).  The overall goal of Personal Productions is to ensure that quality recordings are made through the maintenance and modification of all associated equipment.
The goal of the production studio is to provide high quality recordings at a discounted rate, compared to higher end recording studios. All prices will be based upon how long it takes to complete the task at hand, whether it is hours, days or months.
The only materials needed to start up the company will be a high-end computer, music software package and a midi interface. All of these items would be the start-up cost for the company.
 Kyle Person's YouTube Channel Assignment #5




Assignment #6

Company Registration Sample
Fictional Company Name: Personal Productions
Owner: Kyle Person
Type of Business: Production Company
Managing Agent: Warner Brothers Prod.
Mission Statement/Purpose: “Tailoring Audio Segments to your preference”
EIN Number: 45-5467876
Address: 3421 Elm Street Drive Los Angeles, CA
Email: PersonalProductions@gmail.com
Phone: (415) 800-7135


Company Budget Sample
Annual Budget
EXPENSES
$120,000
Salaries
$90,000
Advertising
$3,000
Travel
$2,000
Food/Entertainment
$6,299
Misc.
$4,000
Office Supplies
$2,000
Insurance
$8,400
Phone
$100 (monthly)
Internet
$70 (monthly)
Electricity
$400 (monthly)
Charity
$2,000
REVENUE

$72,136

GROSS PROFIT
$40,000



Assignment #8 QR Code



Final Project- 30 sec Commercial 





30-Second Promo Production Sheet
Student Multimedia Practicum

Company Name:  _Personal Productions
Producer: _Kyle Person
1) Target Audience (Demographic)
Men/Women 18+
2) Total Cost of Production
$0
3) What is your coverage (Web/TV/Mobile?)
Web and Mobile coverage
4) Concept: What is the lesson learned? What is the story? What is the theme?
The concept is the character going on an adventure racing against time in the studio, while getting out his dreams.
5) Props: people, animals, figures, Ideas
Character: Alan Boles, studio monitors, interface and midi keyboards.
6) Narration or No Narration (If so, then who?)
There is no narration just moving graphics on screen
7) A/V Style Script
             Audio                                     Video

00:00-00:04

00:04-00:10


00:10-00:15


00:15-00:21


00:21-00:24

00:24-00:33

00:33-00:36



Rock Intro (royalty free on iMovie)


Ws, Personal Prod. And mountains graphic

Ms, studio monitors, keyboards and diffusion foam.

WS, audio interfaces along with keyboard


CU, Alan playing keyboard


MS, Alan playing keyboard full body


MS, Personal Productions full screen graphic































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